28 Day study

80 WOMEN.

28 DAYS.

YEARS OFF

THEIR SKIN AGE.

In a groundbreaking study, Olay studied 80 women’s skin for 28 days. Olay knows the products work in the labs. The ultimate challenge?
Let real women see real results in real time.

BEHIND THE STUDY
WHAT IS AGELESS SKIN? WHAT ARE THE SECRETS BEHIND YOUNGER LOOKING SKIN?

After Olay scientists learned that about 10% of women naturally have younger looking skin, they sought out to put younger looking skin in the hands of every woman. The journey began with the Olay 28 Day Study.

THE WOMEN

EMOTIONAL JOURNEY. VISIBLE RESULTS.

To truly put Olay products to the test, the 28 Day Study took place in some of the harshest conditions on skin:
New York City during winter.

Olay gave 80 women a product to use on one side of their face for 28 Days. The secret? The women did not know they were using Olay. As early as day one, women began seeing results.

"I just started using the moisturizer yesterday. The right side of my face is so much happier."

"I feel like the right side looks younger. It’s lifted. It’s healthier."

THE RESULTS
Days after day one and throughout the emotional journey, women were seeing visible results. Their skin was younger looking and more hydrated on the side of the face where Olay was used.

“The best part is that I got to see the results… you can see what it’s actually working.”

THE REVEAL

After 28 Days, we brought them back for an exciting reveal.

TAKE YEARS OFF YOUR SKIN AGE

NEW

OLAY

REGENERIST

Micro-Sculpting Cream

NEW

OLAY

TOTAL EFFECTS

Anti-Aging Moisturizer

PERSONALIZED SKINCARE IN JUST 1 SELFIE.